Gluten Free Freezer Foods

The popular gluten free brand Udi's has just announced that they are expanding their frozen foods line to include things like frozen gluten free pizzas, vanilla cupcakes and muffin tops. Since these foods have just been announced I haven't seen the nutrition labels, but I doubt these will be 'healthy' products.

Personally, I try to eat foods that are naturally gluten free like fruits, veggies, fish, dairy and healthy grains like quinoa. Not only are they healthier than most packaged foods that have been altered to be gluten free, they also tend to be less expensive.

What do you think? Do you think that people but these types of products thinking they are healthy just because they have a gluten free label?